For Retail Partners
A considered addition to your shelf.
Orika Living partners with a small, deliberate set of stockists who share our commitment to considered retail. If that sounds like you, we’d love to start the conversation.
Target Audience
Who the Orika customer is.
Psychographics
Aspirational, taste-driven individuals drawn to understated luxury, who see their living spaces as an extension of their identity. Intentional about how their environments look, feel and smell, investing in elevated home aesthetics and sensory experiences that create comfort, calm and quiet sophistication. Willing to pay a premium for products that feel distinctive, well-designed and emotionally resonant.
Behaviours
Intentional, lifestyle-driven behaviours centred on curation and experience. They actively invest in their homes — décor, fragrance and design pieces that enhance atmosphere and reflect personal taste. Shop selectively, prioritising quality and aesthetic alignment over impulse, and repurchase products that integrate seamlessly into their routines.
Age
24–60+
Location
Nigeria
Gender
Unisex skew female
Income
Upper-middle & above
Retail Commercial Advantage
Built for sell-through, not just shelf-presence.
01
Clear Upsell Pathway
Structured upsell from 500ml to 1000ml — customers begin with a smaller format and trade up as brand affinity and usage grow. A natural progression for repeat customers.
02
Gift Set Increases Transaction Value
Curated gift sets drive higher retail transaction value, offering a refined, ready-to-gift experience that encourages customers to purchase across the range.
03
Add-On Revenue from Car Diffuser
Car diffusers drive incremental revenue by extending Orika's product ecosystem beyond the home — increasing purchase frequency and customer touchpoints.
04
Refill and Repeat Purchase Opportunity
Refills unlock a recurring revenue stream by encouraging customers to replenish their favourite scents, supporting retention and increasing lifetime value.
Sell-Through Support
Everything your floor needs to convert.
Tester Units Provided
On-shelf testers so customers can experience each scent before purchase — the single biggest lever for conversion in the category.
Display Support Materials
Retail-ready merchandising — plinths, signage and tester reeds configured for your floor.
Seasonal Campaign Assets
Refreshed creative through the year, aligned to gifting peaks and seasonal moments.
Digital Content for In-Store Marketing
Scent cards, lookbook imagery and digital assets for your screens, newsletters and social channels.
Start the Conversation
Tell us about your store.
We’ll respond within two business days with a trade pack, wholesale pricing, and proposed next steps.